Design Within Reach
DWR started when founder Rob Forbes tried to furnish his apartment with the clean, simple classics he’d come to appreciate while living in London. He discovered that works of designers such as Eames, Le Corbusier and Saarinen were “out of reach” for anyone who didn’t know the secret handshake or have the patience to wait months for delivery.
There had to be a better way, so we bought 20 containers of inventory, mailed out a catalog and waited for our phone to ring. (It didn’t for 24 hours, until we realized that the answering service had been left on accidentally.) The rest, as they say, is history. By giving people access to the best in authentic modern design, we helped put design within reach.
Designed by Gabriel Tan for Design Within Reach. Gabriel Tan operates Gabriel Tan Design, with offices in Singapore and New York.